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WHY HAS CORPORATE AMERICA LOST ITS CREATIVITY?
By Dr. Joel Desaulniers

For decades other nations took a back seat to Americans, known as the master creators and innovators of the world. Today, we seem to be lagging behind; others have usurped our position. If we want to continue to compete in the world marketplace, the message seems clear: We need to jump-start American business practices.

The question is how. The answer is extremely simple. It's a formula known by every child:
laughter + play = creativity and innovation. Insert the fun back into your workplace and the changes will be immediately apparent – increased employee loyalty, lower absenteeism, improved health and most of all, increased productivity.

Remember the elation you felt when your company was the first to bring a new product or a new idea on the market? The euphoria carried you over the next big hurdle and the next. But success seems to have sapped all the fun and with it, all creativity. The board room, once alive with ideas has become a row of suits sitting at a long mahogany table wearing faces to match. Days are filled with endless committee meetings, board meetings, long-range planning meetings, strategic meetings and staffing meetings. And our best employees jump from company to company in search of that elusive "ideal job."

No wonder the workplace is filled with anxiety, worry and pressure!

Our minds need play and the freedom to imagine. With imagination comes laughter, a powerful aphrodisiac that bestows energy and rejuvenation. It fuels creativity like dry wood stokes a fire and it gives us a new perspective on life. In fact, laughter can lower blood pressure, boost the immune system and help people cope with depression. The results are astounding. If you need an example, just look to children at play. A sturdy stick and a wad of paper magically turns a kid into Chipper Jones. The next day, the stick becomes Luke Skywalker's lightsaber; the next it's a sword for Prince Charming, ready to slay a dragon and rescue a damsel in distress. Squelch the child's ability to imagine and you squelch his spirit. It's the same for adults.

When we're under stress, our bodies respond by dumping stress related hormones into the blood stream causing the same "Fight or Flight" syndrome Cave Man experienced when being chased by a saber tooth tiger. It's deadly to creativity.

How is it possible to restore the missing laughter and fun? Simple solutions bear no cost and bring about instant change:
  • Offer "well days" instead of sick days to reward employees with perfect work attendance
  • Designate a weekly casual dress day and encourage the use of funny ties, hats or buttons
  • Celebrate employee birthdays
  • Start semi-annual employees appreciation day where management and staff get together for a day of fun and games

Make the workplace a pleasant place to be every day.

John F. Kennedy said, "There are three things which are real: God, human folly and laughter. The first two are beyond our comprehension. So we must do what we can with the third."

It's up to you.

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